The art of excellent products : enchanting customers with premium brand experiences
Harper Collins, 2022
Abstract:
Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy, unt ...; [read all]
While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy, unt ...; [read all]
| Field | Value |
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| Description | The art of excellent products : enchanting customers with premium brand experiences / Riccardo Illy. - Harper Collins, 2022. - xxii, 184 pages ; ; 22 cm |
| Notes |
Includes bibliographical references (pages 169-173) and index.. - Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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| ID file | 17046 |
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All copies
| Library | Inv. | Collocation | State | Status | Reservations |
|---|---|---|---|---|---|
| ALMA | 17046 | Fondo Willinger | Available | In library | None |